Archive for September, 2008

SEO and other updates

Tuesday, September 16th, 2008

Where to start? Online business has not picked up…in fact, I would venture to say that it is down or even non-existent if the past two weeks are any indication.
We have signed up with a company ( that specializes in SEO as well as web marketing. They cautioned me not expect to see much improvement for at least 4-5 months. It is all a matter of trying to move the XOver website up in web rankings with search engines. To that end, I am trying a few things on my own…this blog being one of them. It turns out that Blogging is supposed to be helpful for online businesses. To think, I thought that it might be interesting to just document this whole “starting a business” adventure. So the blog idea came way before my learning that it won’t hurt my website any. As mentioned earlier, it does not seem to be helping either come to think of it.
Starting this business, little did I know or realize how little time I would have to focus on this. That is the price one pays for actually having a day job that extends into the evening more often than not. This is not me whining, just stating fact. I am sure that it comes as no surprise to anyone that has actually started a business in their lifetime. This is not to say that it is not rewarding, it is actually fun. Even if not exactly financially rewarding, the fact that I was able to follow up an idea and actually do something about it…and the thrill of knowing that the result really works as been it’s own reward. I have been wearing my underwear designs for a year now, and I still love wearing them. It is hard NOT to use the blog as an avenue to self promote, as I really believe in what I am doing, and only time will tell if I am right. At least there are others that feel the same way that I do. While I would expect friends and family to support me, my very first online sale to a customer in Indiana resulted in a Yahoo feedback being completed (unprompted I should add) with “excellent” ratings across the board. While it has not yet resulted in more sales to this person just yet, I feel a small victory nonetheless.

I have also managed to receive some testimonials. I asked a few customers if they would be interested in having their comments appear on my website in the form of testimonials, and I had two responses within the day. Doug and Doug. I just posted another testimonial from Allen, and they can be seen at XOver testimonials . In the event that you might have visited my site, I expect that I will be pulling down the hair and skin care page. For starters, we do not warehouse any of these items, and if someone were to order them, we would basically make nothing on them. The wife will not like to see these things gone, but

More positives… I am told that Chris Siebenhaar loves his shorts (Chris races AMA formula extreme, as well as Supersport (both are 600cc) with Matsushima Suzuki). He has presented samples to his teammates, though I am not sure about Garrett, but reportedly Danny Eslick likes them and has even asked for more. With the last race of the season coming up at the end of September in Laguna Seca (2 weekends from now), these guys will need to go back to their hometowns to train and prepare for next season –not to mention the need to go back to work to try to earn some spending money. Danny is reportedly asking about selling XOver gear in Oklahoma and surrounding areas (where he is from). Chris on the other hand is expected to be a rep for Suomy helmets, and had shown interest in talking up XOver when travelling the country to different shops for Suomy (though I certainly do not see any conflict, I will not support any activities that might jeopardize his primary function).
Here is Chris:
Chris -Infineon #42