MAGIC Las Vegas Day two

MAGIC, Las Vegas, day two (Wednesday Feb 18)
Today I spent some time attending seminars and quickly learning that the seminars appeared to be primarily geared towards larger established companies or companies that are quickly growing/expanding. In fact, I am starting to feel that the entire show is that way. I was amazed at how many smaller retailers and companies were on display…and the reason for my amazement was that according to discussions with others, a single (smallest) booth (8×8) runs in the neighborhood of $5000 for the show!
Anyway, back to the seminars. I attended a couple of seminars regarding global sourcing (strategies and options) as well as how to lower cost of landed goods. Again, I got the distinct impression that startups really have to work hard to pull relevant information from these seminars as they tend to focus on how to manage and rate multiple factories in multiple countries etc.
Closing out the seminars on Wednesday was “e-retailing and marketing 101”…finally a seminar that applies to someone in my position! So the seminar begins, and I find that it is actually a seminar called “Fashion business Inc. presents “starting and branding a new clothing and accessory line””. I am thinking to myself that I must have confused my days, since the guide that I have shows this seminar to be on Thursday at 4:00. It turns out that it was in fact moved up a day, and was the ONLY other relevant seminar for a new business/start-up and was on my short list to attend. Oh, and the discussion that I had planned on attending? –it was moved to another room FOR THE SAME TIMESLOT! Ok, the message is pretty clear by now. If you are a small business or start-up, you are not all that important. I mean, I spent the better part of a day listening to the issues facing companies like Ann Taylor and JC Penney, companies I might add, that have very little in common with me and those like me, only to find that the two seminars most relevant for new businesses are arranged so that they are in the same timeslot but in two separate rooms. I fully understand moving the discussion from Thursday at 4:00 –after all, the show ends on Thursday. But in moving, clearly no thought was given to the timeslot selected. Not to mention that the guide which I picked up on Tuesday afternoon was incorrect. I did not occur to me to investigate the accuracy of the shows and their respective timeslots.
It is not my intention to be a whiner. I learned a ton by walking the show as well as attending seminars. In fact, I met some folks in the same boat as me w/r/t starting their own businesses and feeling that the discussions were ignoring them. I hope to continue communicating with some of these folks…

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